PACHlab was founded by Justin Pape and Nicole Charles. Justin and Nicole come from a diverse background including visual art, graphic design, art direction, curation, fabrication and film (among others!). They have worked on projects together since 2019 and launched PACHlab in 2023 with the goal of solidifying their working partnership and streamlining their sustainable approach to projects.
Previous clients include: Indigo, Universal Music Canada, Holt Renfrew, Nike, Hermès Canada, Art Gallery of Ontario, Marriott Hotels
⊕ Creative consulting
⊕ Creative problem solving
⊕ Ideation
⊕ Production
⊕ Finding alternative ways to make stuff
⊕ Narrative + story telling
⊕ Considering the process of production, lifespan and deconstruction of the project
⊕ Rediscovering the value of things
